Company History



Cooks Global Foods (Cooks)owns the international intellectual property and master
franchising rights to the Esquires Coffee brand (excluding Australia and New Zealand).

In the UK, Ireland and China it directly operates and franchises Esquires Coffee stores; whilst
in the Bahrain, Egypt, Jordan, Kuwait, Saudi Arabia, Indonesia and Canada it has master
franchise agreements. It operates an in-house design company, Design Environments to
ensure Esquires’ Organic, Fairtrade, natural, environmentally responsible, artisan and
authentic core values are embedded in all Esquires stores.

Cooks also owns Scarborough Fair and Progressive Processors, respectively a supplier of
Organic and Fairtrade coffee, tea and hot chocolate and a manufacturer of value-added
horticulture products.

Cooks formed JV company Crux Products Ltd to channel high quality products between New
Zealand and China.

CGF operates in global markets and is listed on the NZAX market. NZX code CGF.

Cooks Global Foods

Cooks Global Foods focuses on three fundamental business elements:

  • Ownership of the international retail footprint under the established Esquires Coffee Houses brand principally utilising a franchise model. Esquires uses exclusively organic and Fairtrade Coffee and delivers artisan style coffee through local people.
  • Acquisition of supply businesses in the food and beverage sectors to develop a self-managed and efficient distribution chain.
  • Growth of the retail and supply sides of the group through a combination of organic growth, further acquisitions and the appointment of Master Franchises in new markets.


Esquires Coffee

Esquires was founded in 1993 in Canada and has expanded steadily around the world since that time. From Vancouver to the UK and Ireland, throughout the Middle East and China the Esquires Coffee brand offers customers a unique Fair trade and Organic beverage range in comfortable and modern surroundings. Over the years the brand has continuously evolved ensuring both customer satisfaction and fun profitable franchising partnerships worldwide. 

Esquires currently has 98 coffee houses.


Supply Companies


Scarborough Fair
Scarborough Fair was acquired in October 2013 and is a wholesaler of Organic and Fairtrade teas, coffees and chocolates. There are many synergies with the Scarborough Fair product range and the products sold through the Esquires Coffee Houses internationally.


Board of Directors

Graeme Keith Jackson - Executive Chairman


Keith has an extensive background in management and governance with particular emphasis on the food and dairy industries.

He was CEO of Tegel Foods for 16 years from 1980 to 1996, Deputy Chairman of Ernest Adams from 1998 and Managing Director of Independent Dairy Producers, a small fresh milk company.

Together with two others Keith formed Dairy Farm Investments, a company that now has dairy farms in New Zealand and Australia. Keith has also established Dairyland Products, a project company designed to combine New Zealand’s core strength of low cost milk production with the added value provided by milk powder production.

Keith founded Cooks Food Group in 2008 via a merger of four companies. Together with Stuart and Lewis Deeks he was a key driver in developing the opportunity to build the Esquires Coffee Houses chain internationally by creating Cooks Global Foods.

Keith has a Bachelor of Commerce from Otago University.

Peihuan Wang - Director


Peihuan Wang is currently the Chairman and General Manager of Shandong Jiajiayue Investment Holdings Co. Limited and Vice President of the China Chain Store and Franchise Association.

Mr Wang also currently sits on the board of New Zealand company Weihai Station Limited, which runs farming operations and was granted consent from the overseas investment office to buy 595 hectares of land situated southwest of Auckland.

Mr Wang has been the recipient of a number of awards in China including ‘the National Quality Excellent Manager’, ‘Person of the Year - Chinese Chain Industry’, ‘Person of the Year - Chinese Retail Industry’, and ‘Weihai City Mayor’s Quality Award’.

Mr Wang is of Chinese nationality and resides in the Shandong Province. He brings a wealth of knowledge to the Board on the Chinese retail industry. JJY operates more than 600 supermarkets in China and employs more than 30,000 staff.

Hui Zhe - Director


Hui Zhe is currently the General Manager of YMCI Beijing Hotel, and is in charge of both the hotel development, and operational businesses for YMCI and its subsidiaries.

At present YMCI has 6 trading hotels and 6 under development. YMCI has invested over 7 billion RMB in the hospitality industry in China, forming partnerships with Intercontinental Group, Hilton Group, and Banyan Tree Group.

Mr Zhe graduated from Xiamen University with a Bachelor of Accountancy in 1992 and has since worked as a financial controller for 15 years.  Mr Hui has worked in the hospitality industry for over twenty years, during which period he has represented property owners to major international hotel management groups; chaired and participated in planning, constructing, operating and financing aspects of multiple hotel development projects; partnered and co-managed hotels with Hilton Group, Hyatt Group, Intercontinental Group, Marriott Group, Banyan Tree Group and other international hotel groups.


Andrew Kerslake - Director


After completing his education at Northcote College and Auckland University, Andrew worked in banking and finance before moving into the shipping industry and logistics. Andrew worked for Schenker, a German based Logistics Company for 14 years, moving through sales and operations, then as General Manager for six years and finally Managing Director for a further four.

Andrew furthered his education at Ashridge Management College in London completing a Senior Executive Management programme with parent company Stinnes-AG. He also served as a board member of the New Zealand German Business Association for four years.

In 2001 Andrew and his business partner pursued other business interests investing in majority shareholdings in a number of successful businesses in the medical, grocery and automotive industries.

More recently Andrew focuses fully on investments with potential including electronics waste company RCN–Ewaste 

Mike Hutcheson - Director

Mike co-founded leading advertising agencies Colenso BBDO and Hutcheson Knowles Marinkovich and culminated his advertising career as Managing Director of Saatchi and Saatchi. Mike was also a director of a family building company and in the early ‘80s set up Replica Homes with franchises throughout New Zealand.

In 2003 Mike launched The Lighthouse Ideas Company and in 2008 he and his partners undertook a management buyout of the Image Centre Group, publishers, printers and digital online communications specialists.

Mike has written four books, and has been a regular television guest and commentator. He currently writes an innovation column for Idealog magazine, one of the magazines in his company’s portfolio. In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards.


Key management